September Guide Sign


Finally early autumn has come. The season of a good appetite.

All over Japan you will find many restaurant window displays decorated with replica food.

They are made so accurately that they look good enough to eat.

They are used to display their dishes served at the restaurant and as a promotional tool to attract customers. Besides,

the fake food models help people see the food in advance exactly what they are getting.

They were born in Japan in the 1920s

when a restaurant in the department store in the central part of Tokyo had the idea to display the dishes they prepared using real food.

But it didn’t work well, as they were thrown away in sad-looking at the end of the day everyday.

Craftsmen producing models of human organs for doctors were approached by the restaurant to do the same thing for the food they wanted to sell.

The idea spread rapidly as eating out was getting popular in those days.

The models gave a quick visual explanation to people unfamiliar with what city restaurants offered.

Wide-spread display of fake food is said to be closely related to Japanese preference for ‘first tasting with their eyes’.

The making practice has changed little since the appearance of the first replicas except for what they are made from – in the beginning from paraffin and now from durable silicone.

Even today almost 95% of all fake food is crafted by hand.

Highly trained craftsmen make fake food by hand to create a realistic look and feel.

The craftsmanship of Japanese food models has been raised to such a superb art form as to be exhibited at London’s Victoria and Albert Museum in 1980.

It’s not a growth industry these days, though.

The food samples cost more money than the actual dish.

Modern technology can reproduce color photos in high quality less expensively.

The industry doesn’t stick to old recipes .It is pushing into new lines like fake food fashion accessories, such as fruit earrings and fried egg rings.

Food samples can be purchased and workshop for making them be enjoyed in Kappabashi-dori, the Japan’s biggest kitchen supply street in Tokyo between Ueno and Asakusa.

Kappabashi is a plyayground for cooking lovers, while Tsukiji is the first stop for fresh food eaters.

A trip to downtown Tokyo including visiting Kappabashi. It sounds great, doesn’t it?.





















Do you prefer having lessons at your own place at your own convenience?
NIC can dispatch Japanese teachers.

Do you prefer having lessons at your own place at your own convenience?
NIC can dispatch Japanese teachers.